Posts

Most casino teams still plan as if weekends are automatically the “money days.” It’s an easy assumption: players have more free time, sessions are longer, and deposits should rise. But for many online casinos, that rule has softened. In some brands, weekdays now deliver steadier value, better margins, or even higher net revenue—while weekends bring volume that’s expensive to convert and harder to retain.

Across CasinoRank’s dataset, one pattern appeared repeatedly over the past 18 months. Platforms that introduced additional layers between app open and first gameplay consistently saw higher early-session abandonment, even when overall session frequency increased.